Former DraftKings employees detail how it uses ML to target likely losers with promotions, while efforts to flag problem gamblers were shelved or squashed (New York Times)

Former DraftKings employees have revealed that the company utilizes machine learning to identify and target individuals likely to lose money with promotional offers. Concurrently, efforts aimed at flagging problem gamblers were reportedly shelved or suppressed. This information comes from a New York Times report, which cites a former DraftKings data analyst, Jayden Butts, who received a new assignment related to this practice about a year into his job.

This report is the first to detail how DraftKings allegedly uses machine learning to target promotions at likely losers, unlike other reports focusing on general gambling addiction.