Microsoft stops insisting you need a "Copilot+ PC"

Microsoft, since 2024, has promoted "Copilot+ PC" as a marketing initiative to identify Windows systems capable of running AI-accelerated workloads locally. These PCs, described as "the fastest, most intelligent Windows PCs ever," include devices like the Surface Pro 12-inch (2nd Edition) and Surface Laptop 13-inch (2nd Edition) with Qualcomm Snapdragon X2 Plus processors and 80 TOPS NPUs. However, Microsoft's dedicated "Copilot+ PCs" landing page now redirects to a "performance PCs" page, where the "Copilot+ PCs" label is less prominent.

Microsoft's shift from a dedicated "Copilot+ PC" page to a broader "performance PCs" page marks a change in its marketing strategy for AI-capable Windows systems.