Building advertising for the way people use AI

OpenAI is introducing a new visual ad format in ChatGPT, alongside expanded measurement tools and partnerships, and new methods for understanding brand suitability. Early results show strong performance, with WeightWatchers achieving a 15.3% lower attributed cost per acquisition on ChatGPT Ads compared to its blended paid-search benchmark. WorkMagic reported a significant lift for Dose, with 67% of incremental purchases from new customers, while 93% of Portland Leather's visitors from ChatGPT Ads were new. Businesses can sign up for ads at ads.openai.com.

This report is the first official announcement of OpenAI's advertising platform, detailing its new visual ad format and initial partner performance metrics.