Pennsylvania will require labels on AI-generated ads

Pennsylvania is set to mandate labels on AI-generated advertisements, though the new law contains several ambiguities. Key terms such as “significantly modified” and “evidently fictional” lack clear definitions, creating potential loopholes. Additionally, the legislation includes exceptions for parody, satire, commentary, criticism, and content that is clearly fictional. The disclosure requirement specifically targets synthetic content that creates a “false consumer perception” about a product or service, leaving open questions about what constitutes “false” and who determines it.

Unlike earlier, broader proposals, Pennsylvania's new law specifically targets AI-generated ads that create a "false consumer perception," but leaves key terms undefined.