Baba, which develops AI tools to help Medicare and Medicaid patients connect to care teams and handle advocacy tasks, raised a $40M Series A led by FirstMark (Cailey Gleeson/Fierce Healthcare)

Baba, an applied artificial intelligence company, recently secured $40 million in Series A funding. This investment, led by FirstMark, will support Baba's mission to modernize the Medicare and Medicaid experience. The company develops AI tools specifically designed to help Medicare and Medicaid patients connect with care teams and manage various advocacy tasks, ultimately aiming to improve patient access and support within these healthcare programs.