Radisson Hotel Group brings hotel discovery into ChatGPT

Radisson Hotel Group has partnered with Accenture Song to integrate OpenAI technology, allowing travelers to discover and compare hotels directly within ChatGPT. This initiative aims to engage guests earlier in their travel planning process, with the Radisson Hotels ChatGPT plugin showing a booking conversion rate approximately 1.5 times higher than Radisson's organic search. Radisson is also utilizing sponsored advertising in ChatGPT, combining its plugin with paid ads for an integrated discovery strategy.

This marks the first time a major hotel group has integrated hotel discovery and sponsored advertising directly into ChatGPT, unlike earlier approaches that focused on chatbots or simple search integrations.